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SILVERLINE ANNOUNCES BOOM SALES FROM NEW LONDON SHOWROOM

In the first two months of 2011, Silverline’s new London showroom has generated nearly £500,000 of sales.

Silverline has also secured a £2 million finance deal from GE Capital to support its ambitious expansion and restructuring plans.

Adrian Cowley, CEO of Silverline said: “We are delighted to be working with GE Capital who see the benefits of supporting us through a challenging period. These early results from our new showroom show the enduring appeal and strength of the Silverline brand.”

The state-of-the art showroom in the heart of Clerkenwell in London covers 3,000 sq feet over two floors and is designed to provide a first class environment for clients to view all the latest ranges. Adrian Cowley said: “The Clerkenwell showroom is attracting significant levels of new business from the local design community. These new clients – architects and commercial interior designers – really appreciate the quality of Silverline’s designs and craftsmanship.”

All of Silverline’s latest ranges can be seen at the showroom including the environmental leader s:line and the new Freedom range.

Shaun Watts, Managing Director of Chameleon Business Interiors Ltd said: “Silverlines new showroom was instrumental in assisting us to secure two recent projects valued in excess of £350,000. The ability to not only demonstrate products to our client but also to have an excellent meeting facility in the heart of Clerkenwell is a huge asset to my business.”

Silverline will be participating in Clerkenwell Design Week from 24-26 May 2011 and is planning to host a variety of events and CPD presentations - http://www.clerkenwelldesignweek.com/register/

THE SHOWROOM OPEN GOLF TOURNAMENT!

We are holding an 'open golf tournament' on the 26th of August 2010 at our showroom as an opportunity to visit the surrounding design and architectural community. This is a bit of fun networking event so why not pop down and have a go!

Here is how it works.......

• Each showroom acts as a hole on a golf course around the identified route in Clerkenwell
• Each player buys a scorecard for £5. (This money goes to charity.)
• Each player must visit each showroom and collect points and the winner gets a prize!

About 8 showrooms are open during this afternoon/evening event. We will be putting fake grass and making up a small golf course in the showroom and providing music, drinks and food.

Click here to download our information flyer for further information on this event!

SILVERLINE’S LONDON LAUNCH

Silverline has opened their new showroom in the heart of London after the successful launch of their new range s:line.

Silverline London Showroom
21-22 Great Sutton Street
Clerkenwell
London
EC1V 0DY

Tel : +44(0)20 7253 7652

“s:line has proved a successful range for us, and it is an intuitive next step is to progress into the heart of Clerkenwell. We are looking forward to showcasing our designs to the London market” said Richard Ward, Commercial Director

CLERKENWELL DESIGN WEEK

Clerkenwell Design week is a three-day annual festival celebrating design’s creative richness, its social impact and its power for change.

Clerkenwell, the undisputed heart of design in London-itself acknowledged as design’s global metropolis – is perfect for a design festival, where more than 60 design showrooms and a horde of design and architectural practices can be found amongst elegant greens and squares, historic architecture, cool pop-up clubs and shops, famous restaurants and funky bars.

The festival programme of seminars, workshops and debates tackle key issues from a design standpoint. Big design names and inspirational thought leaders will spearhead an event crammed with left-field thinking, off the wall performances and presentations to challenge all your preconceptions.

As well as exclusive UK product launches from leading design brands, there’ll be everything you can expect at a festival: street entertainment, music, food, exhibitions and parties … It’s the ideal chance for creative’s to network with clients in a relaxed yet intensely stimulating atmosphere.

It will excite, inspire, educate, inform and entertain.

And yes, you have guessed; Silverline will be launching their London Showroom for Clerkenwell Design Week.

With an open house from 10am to 9pm throughout the event, Silverline will be hosting an array of events to events to entertain and educate you all! In addition to this the following events and seminars will take place during CDW:

Acclaimed Artist Frances Brennan will be exhibiting her metal sculptures throughout CDW. She will be doing short talks on the origins and execution of her work. Examples of her work can be found at: http://www.axisweb.org/seCVWK.aspx?ARTISTID=8623
Fantastic prize draw. Just pop into the showroom throughout the event to enter!
CDP core seminars approved by RIBA!                                                                                                   
Tuesday 25th May: Office Electrics seminar at 1pm as part of the core CPD from RIBA.
Seminar Details: Slide presentation with handout.
Enables architects to specify power and cable management in office furniture.
Provides information on standards and regulations.
Illustrates methods for safe provision of cable management in office furniture.
Allows discussion on operational requirements.

Wednesday  26th May: Secured by Design seminar at 1pm as part of the core CPD from RIBA.
Seminar details: Secured by Design is a police initiative to reduce crime in the built environment. This CPD seminar provides an introduction to Secured by Design and its application to residential developments.
How design can reduce the opportunity for crime
The role of the Crime
Prevention Design Advisor and when to contact them
Legislation and directives relating to crime prevention in the built environment and their implications for architects
Police preferred specification

Thursday 27th May: Interpon Powder Coatings CPD seminar at 1pm (Interpon AkzoNobel's CPD presentation has been assessed and approved by the RIBA.)
As required by RIBA, the seminar presents the technical aspects of architectural powder coatings and covers the following subjects:

• How to specify correctly
• Why colour
• How to achieve colour
• What is powder coating
• Powder types
• Manufacturing/Pre-treatment/Application processes
• Quality standards
• Environmental
• Health & safety

Please contact our London Showroom for more information about Clerkenwell Design Week on +44 (0)20 7253 7652 or email londonshowroom@silverline-oe.com